Maybe you have been planning to change your wordpress template for a long time and make a change to your website. But you do not know the impact of changing the template on your SEO. In this article, we will talk about the effect of changing the template in SEO. We want to check the statistics to see if using the new template will increase or decrease the traffic of Google to our site. So stay with me.
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How much does changing the theme affect SEO
We had many customers who have seen a significant increase in Google traffic after changing the format of their website, and I have seen many people whose website theme change has been associated with the death of their business. Of course, not so much that their business is disrupted altogether. But they have lost a lot, and this decrease in Google SERPs has caused many customers to lose. After changing the theme to the previous theme, the problem was resolved. But what is the reason for this?
Is it possible to change the theme, one of our websites will increase Google traffic and our other website will decrease Google traffic? Yes, it can!
In a word, everything will depend on the difference between the previous template and the new template of your website. If you use a better template, your Google traffic will naturally increase. But if you use a weaker template that is not optimized compared to your previous template, your Google traffic will be less.
Two examples of the impact of template change in SEO
Let’s look at 2 case studies. Two websites that experienced an increase or decrease in Google traffic after changing the theme.
Before you start, you should keep in mind that after changing the template of your website, your Google traffic will not change from the next day. Changes will usually be seen 1 to 2 months later.
Increase Google traffic after changing wordpress template
See the first website. After changing the site template from the Goodnews template to the Ahura wordpress template, Google traffic increased. Of course, in the following months, due to the use of unhealthy backlinks and lack of scheduled content production, Google traffic started to decrease again. But still, thanks to the use of an optimal template, Google traffic is much higher than before.
It goes without saying that during these few months, this website has not changed in terms of plugin structure, has not produced any new content. And with the same content and structure, its Google traffic has increased.
Reduce Google traffic after changing the template
The second case concerns a website that used a BeTheme wordpress template, and unfortunately, the SEO consulting company (apparently an SEO expert: D) changed the template to a nulled wordpress template to optimize our friend’s website. One of the worst things that can happen to a webmaster!
After changing the template to the nulled template, despite expecting Google traffic to increase, Google traffic to the website halved.
We checked this website to find out the reason for the decrease in Google traffic. The improper headings of the new template, malicious code that caused pop-ups to open. (Due to the null nature of the template) and the use of heavy JS and CSS files, which caused them to get very low rankings in Google Page Speed Insights, all went hand in hand to lose half of the business’s customers, who had thousands of Google entries a day.
This means a daily loss of several hundred dollars for a business that has spent years of time and money on its growth and success.
Good Luck. 🙂